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Fulltext Database
Anthropology Online brings together a wide range of written ethnographies, field notes, seminal texts, memoirs, and contemporary studies, covering human behavior the world over. It will grow to become the most comprehensive resource for the study of social and cultural life yet created. Cross-searchable with Ethnographic Video Online, Anthropology Online provides sociologists, anthropologists, cultural historians, and others with complete works of the key practitioners and theorists alike throughout the discipline. The majority of the content is in English, with some French and German material. Geographical coverage is global, with special focus given outside the developed world. Ranging from 19th century to the present day, Anthropology Online documents the history and development of the discipline itself, while also providing the most comprehensive tool for current trends and contemporary study.
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Book Collection • Journal Collection
Walter De Gruyter publishes a wide variety of content covering humanities, medicine, the sciences and law. The "De Gruyter Online" platform provides access to title information and the electronic content for De Gruyter journals and books under one roof. Users from the MPG have access to following products: * De Gruyter Journals and Yearbooks - current content of selected serial titles available on the platform (last 13 volumes) * De Gruyter Journal Archive - backfile content of 150 titles * De Gruyter Online / Research Now E-Journal Archive - about 50 journals focusing on research in economics, formerly published by Berkeley Electronic Press until 2022 * De Gruyter eBooks - a collection of purchased e-books which is continuously extended by single e-book acquisitions by MPG libraries
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Book Collection
Elgaronline is the content platform for Edward Elgar Publishing's journals, reference works and books, including scholarly monographs, Research Handbooks, companions and more. Max Planck researchers have full text access to more than 2,600 business and economics e-books published by Edward Elgar from 1993 onwards.
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Journal Collection • Book Collection
Emerald Archive references full text articles from nearly 400 journals and more than 1,100 books published by Emerald until 2021. Add-on content, such as case studies, interviews, and reviews, is available. The major amount of the content originates from the field of economics. In addition, library science and engineering are covered.
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Miscellaneous
A comprehensive online resource for the visual study of human culture and behavior and the largest, most affordable streaming video collection of its kind, Ethnographic Video Online contains more than 500 hours of classic and contemporary documentaries produced by leading video producers in the discipline; previously unpublished footage from working anthropologists and ethnographers in the field; and select feature films. Wherever possible, videos include accompanying field notes, liner notes, filmmaker biographies, related articles, study guides, and other context-enhancing, full-text materials. Publishing partners include Documentary Educational Resources (DER) and other leading video content providers in the discipline. Global in scope, Ethnographic Video Online contains footage from every continent and hundreds of unique cultures, and is particularly rich in its coverage of the developing world.
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Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
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Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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Journal Collection
SAGE Journals Online provides access to more than 1000 journals with a coverage spanning the humanities, social sciences, and science, technology, and medicine. Max Planck researchers have full text access to a multidisciplinary selection of the full journal collection. In addition, the agreement covers article-processing charges for Max Planck authors in Gold Open Access journals and in hybrid titles in the SAGE Premier package. Further details are available on the MPDL website.
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Book Collection • Reference Work
The SpringerLink platform provides MPG staff with access to a huge collection of English and German eBooks from 2005 onwards, as well as the English and the German collection of the Springer Book Archive (1842-2004). In addition, the content of selected book series is available. Includes major reference works and dictionaries. Max Planck researchers who publish a monograph or edited volume with Springer Nature as an Open Access eBook receive a discount on the standard Book Publishing Charge. MPDL covers the costs remaining on a pro rata basis. Further details are available on the MPDL website.