Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.
The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
Market Research & American Business, 1935-1965
|Provider:||Adam Matthew Digital|
|Subject Category:||Social Sci. + Humanities|
|Keyword:||Advertising, Cultural studies, Consumer culture, Consumer history, Economic history, Marketing, Psychology|
|Resource Type:||Fulltext Database|
|Scope:||Max Planck Society|
|Funding:||The Germany-wide access to this database is enabled by the advancement of the Deutsche Forschungsgemeinschaft (DFG) under the programme "Specialised Information Services" and organized by the Niedersächsische Staats- und Universitätsbibliothek Göttingen|
|Geographical Coverage:||United States of America|