Market Research & American Business, 1935-1965

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Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.

Market Research & American Business, 1935-1965

Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.

Provider:Adam Matthew Digital
Language: English
Time Span:1935-1965
Subject Category:Social Sci. + Humanities
Subject:History, Business
Keyword:Advertising, Cultural studies, Consumer culture, Consumer history, Economic history, Marketing, Psychology
Resource Type:Fulltext Database
Access:Subscription
Scope:Max Planck Society
URLs:
Usage Conditions:
Funding:The Germany-wide access to this database is enabled by the advancement of the Deutsche Forschungsgemeinschaft (DFG) under the programme "Specialised Information Services" and organized by the Niedersächsische Staats- und Universitätsbibliothek Göttingen
Geographical Coverage:United States of America