J. Walter Thompson: Advertising America

DFG Fachinformationsdienste

The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.

The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.

J. Walter Thompson: Advertising America

The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.

The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.

Provider:Adam Matthew Digital
Language: English
Time Span:1900 - 1999
Subject Category:Social Sci. + Humanities
Subject:History, Business
Keyword:Advertising, Cultural studies, Consumer culture, Consumer history, Economic history, Marketing
Resource Type:Fulltext Database
Access:Subscription
Scope:Max Planck Society
URLs:
Usage Conditions:
Funding:The Germany-wide access to this database is enabled by the advancement of the Deutsche Forschungsgemeinschaft (DFG) under the programme "Specialised Information Services" and organized by the Niedersächsische Staats- und Universitätsbibliothek Göttingen
Geographical Coverage:United States of America