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Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
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Fulltext Database
The Journal on Excellence in College Teaching (JECT) is a peer-reviewed journal published at Miami University by and for faculty at universities and two- and four-year colleges to increase student learning through effective teaching, interest in and enthusiasm for the profession of teaching, and communication among faculty about their classroom experiences. JECT provides a scholarly, written forum for discussion by faculty about all areas affecting teaching and learning, and gives faculty the opportunity to share proven, innovative pedagogies and thoughtful, inspirational insights about teaching.
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Reference Database
The KCI Korean Journal Database provides a comprehensive snapshot of the most influential regional content from researchers in South Korea. Using citation connections from the Web of Science™, regional work is framed within the broader context of global research. Created in collaboration with the National Research Foundation of Korea, this database covers articles from approximately 2,000 scholarly journals (over 1,500 new to the Web of Science).
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Fulltext Database
Lexis Advance enables access to a collection of full texts for legal research and economic matters. The collection contains legal materials such as statutes and regulations from international and regional jurisdictions, business and industry information, country and company reports, as well as newspaper and bibliographic databases. To analyze and validate citations, the Shepard's® Citations Service is available.
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Journal Collection
The resource contains the complete range of education titles from MA Education, providing lesson plan ideas, news, reports and features for teachers and education professionals working in early years, primary and secondary education, including selected content from two key titles: Headteacher Update and Nursery World.
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Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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Journal Collection
Founded in 1980, Mary Ann Liebert, Inc. is a leading company in the Scientific, Technical, and Medical knowledge and information industry. The publisher is known for authoritative international publications in cutting-edge basic and translational biomedical research, with expanding scope in engineering, business, environment, and legal publications. The MPG subscription also covers article-processing charges for Max Planck authors in MAL journals. Further details are available on the MPDL website
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Book Collection
MIT Press Direct is the content platform for publications owned by the MIT Press. The Press is one of the largest and distinguished university presses in the world and a leading publisher of books and journals at the intersection of science, technology, art, social science, and design. Within the Direct to Open (D2O) model Max Planck users have access to current ebooks from selected subject collections (published between 2022 and 2024), i.e. STEM collection, art and design collection, humanities and social sciences collection. The MPG subscription also covers the complete archive collection with more than 2,500 scholarly books spanning the publishing history of the MIT Press.
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MPG Library Catalog
VuFind is our new library resource portal. The goal of VuFind is to enable our users to search and browse through all of your library's resources (available books, ebooks, journals...) by replacing the traditional Library Catalog (OPAC) to include: * Local Library Catalog * eBooks * Journals + eJournals Former URL (OPAC) https://vzopc4.gbv.de/DB=4/LNG=DU/ (only for the Local Library Catalog)
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MPG Library Catalog
Gemeinsame Bibliothek des DRFZ und des MPIs für Infektionsbiologie
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MPG Library Catalog
Die Bibliothek sammelt Literatur in den Bereichen Mathematik, Physik, Materialwissenschaft, Chemie, Biologie und Kognitionswissenschaft. Der Bestand umfasst überwiegend Monografien, Proceedingsbände werden nur bei besonderer Bedeutung der Konferenz erworben.
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MPG Library Catalog
The Library and Information Service (BIS) is the joint library for the Max-Planck-Institute for Meteorology (MPI-M) and five institutes of the Center for Earth System Science and Sustainability. The cooperation with some university institutes regarding the library exists since the foundation of the MPI-M in 1975.
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MPG Library Catalog
The special library maintained by the Max Planck Institute of Molecular Physiology contains approximately 15,000 books and series of volumes and 25,900 bound journals covering the fields of biochemistry, organic chemistry, molecular and cell biology, protein chemistry and structural biology.