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Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
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Reference Database
The KCI Korean Journal Database provides a comprehensive snapshot of the most influential regional content from researchers in South Korea. Using citation connections from the Web of Science™, regional work is framed within the broader context of global research. Created in collaboration with the National Research Foundation of Korea, this database covers articles from approximately 2,000 scholarly journals (over 1,500 new to the Web of Science).
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Fulltext Database
Lexis Advance enables access to a collection of full texts for legal research and economic matters. The collection contains legal materials such as statutes and regulations from international and regional jurisdictions, business and industry information, country and company reports, as well as newspaper and bibliographic databases. To analyze and validate citations, the Shepard's® Citations Service is available.
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Reference Database • External Library Catalog • Miscellaneous
LIVIVO bundles scientifically relevant resources from the subjects fields medicine, health, nutrition, environmental and agricultural sciences. It provides a common search interface over various data sources, such as library catalogs, specialist bibliographic databases, full texts from journals, and quality-controlled web content. LIVIVO combines the former ZB MED search portals MEDPILOT (2003 to 2015) and GREENPILOT (2009 to 2015).
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Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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Reference Database
MEDLINE® is the United States National Library of Medicine's (NLM®) premier bibliographic database providing information from the following fields: Medicine, Nursing, Dentistry, Veterinary medicine, Allied health, Pre-clinical sciences. as well as information from international literature on biomedicine, including the following topics as they relate to biomedicine and health care: Biology, Environmental science, Marine biology, Plant and animal science, Biophysics, Chemistry. The database contains bibliographic citations and author abstracts from approx. 5,000 biomedical journals published in the United States and in 70 other countries. MEDLINE contains well over 13 million citations dating back to 1946. NLM uses a controlled vocabulary of biomedical terms to index articles, to catalog books and other holdings. MEDLINE’s controlled-vocabulary thesaurus contains Medical Subject Headings (MeSH®) to describe the subject of each journal article in the database. MeSH terms provide a consistent way of retrieving information that uses different terminology for the same concept. Within MEDLINE’s thesaurus, MeSH terms display hierarchically by category, with more specific terms arranged beneath broader terms.
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Book Collection
MIT Press Direct is the content platform for publications owned by the MIT Press. The Press is one of the largest and distinguished university presses in the world and a leading publisher of books and journals at the intersection of science, technology, art, social science, and design. Within the Direct to Open (D2O) model Max Planck users have access to current ebooks from selected subject collections (published between 2022 and 2024), i.e. STEM collection, art and design collection, humanities and social sciences collection. The MPG subscription also covers the complete archive collection with more than 2,500 scholarly books spanning the publishing history of the MIT Press.
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MPG Library Catalog
The MPI EVA Library Catalogue provides information on books and journals available from the Institute's library.
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MPG Library Catalog
Die Bibliothek ist eine Spezialbibliothek mit Sammelschwerpunkten in den jeweiligen Arbeitsgebieten des Instituts: biomedizinische Optik, Biophysik, molekulare Biomechanismen, molekulare Neurobiologie und Zellphysiologie.
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MPG Library Catalog
The MPI-CBG library provides comprehensive literature and informations services to all MPI-CBG members and guests.
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MPG Library Catalog
The Campus Library is a shared service unit for following neighboring Max Planck institutes: Max Planck Institute for Biological Cybernetics, Max Planck Institute for Biology Tübingen and the Friedrich Miescher Laboratory
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Journal Collection
Nature Publishing Group (NPG) is a publisher of high impact scientific and medical information in print and online. NPG publishes journals, online databases, and services across the life, physical, chemical and applied sciences and clinical medicine. The MPG subscription also covers article-processing charges for Max Planck authors in Nature journals. Further details are available on the MPDL website.
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Fulltext Database
The New York Times is an American newspaper based in New York City and founded in 1851. The NYT is ranked 18th in the world by circulation and 3rd in the United States. Nicknamed "The Gray Lady", the Times has long been regarded within the industry as a national newspaper of record. The MPG subscription covers full text access to all content, including articles from the archive and supplements (Sunday Review, The New York Times Book Review, The New York Times Magazine, and T: The New York Times Style Magazine).
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Fulltext Database
Nexis provides access to a collection of global economic data and company information including a broad collection of international, national and local newspapers and magazines, such as Süddeutsche Zeitung, The Guardian, Harvard Business Review, New York Times, Le Monde, Wall Street Journal (Abstracts only), The New York Times, or The Economist - no Financial Times. The database includes legal sources from the UK, the Commonwealth and selected other jurisdictions such as Australia, Canada, France and New Zealand.
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Book Collection
Nomos eLibrary provides access to academic books and journals in the subject areas of law, political sciences, economics, media and communication sciences, history, sociology, education and cultural studies, European Union, health sciences. The book selection has been continuously extended through the acquisition of individual eBook packages by MPG libraries. From volume 2022 onwards, access is given to the complete Nomos eBook portfolio. Max Planck researchers can publish their scientific work with Nomos as a print and in parallel as an Open Access eBook in the Nomos eLibrary. Further details are available on the MPDL website.