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Book Collection • Journal Collection
Walter De Gruyter publishes a wide variety of content covering humanities, medicine, the sciences and law. The "De Gruyter Online" platform provides access to title information and the electronic content for De Gruyter journals and books under one roof. Users from the MPG have access to following products: * De Gruyter Journals and Yearbooks - current content of selected serial titles available on the platform (last 13 volumes) * De Gruyter Journal Archive - backfile content of 150 titles * De Gruyter Online / Research Now E-Journal Archive - about 50 journals focusing on research in economics, formerly published by Berkeley Electronic Press until 2022 * De Gruyter eBooks - a collection of purchased e-books which is continuously extended by single e-book acquisitions by MPG libraries
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Book Collection
Elgaronline is the content platform for Edward Elgar Publishing's journals, reference works and books, including scholarly monographs, Research Handbooks, companions and more. Max Planck researchers have full text access to more than 2,600 business and economics e-books published by Edward Elgar from 1993 onwards.
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Journal Collection • Book Collection
Emerald Archive references full text articles from nearly 400 journals and more than 1,100 books published by Emerald until 2021. Add-on content, such as case studies, interviews, and reviews, is available. The major amount of the content originates from the field of economics. In addition, library science and engineering are covered.
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Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
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Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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Journal Collection
SAGE Journals Online provides access to more than 1000 journals with a coverage spanning the humanities, social sciences, and science, technology, and medicine. Max Planck researchers have full text access to a multidisciplinary selection of the full journal collection. In addition, the agreement covers article-processing charges for Max Planck authors in Gold Open Access journals and in hybrid titles in the SAGE Premier package. Further details are available on the MPDL website.
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Book Collection • Reference Work
The SpringerLink platform provides MPG staff with access to a huge collection of English and German eBooks from 2005 onwards, as well as the English and the German collection of the Springer Book Archive (1842-2004). In addition, the content of selected book series is available. Includes major reference works and dictionaries. Max Planck researchers who publish a monograph or edited volume with Springer Nature as an Open Access eBook receive a discount on the standard Book Publishing Charge. MPDL covers the costs remaining on a pro rata basis. Further details are available on the MPDL website.