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Book Collection • Fulltext Database
The collection licensed by the DFG comprises 1000 e-Books. In addition, access to 3,400 free electronic books from all subject areas is provided.
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Fulltext Database
The Economist Historical Archive comprises the complete content of all printed editions of the Economist from the years 1843 - 2012. The Economist is the most important international weekly for economic and financial policy. Articles are presented as color images. For the archive full text search with different indexes has been set up. The archive supports export of the "Economic / Financial Indicator" in Excel format, and has a gallery of title images with marked key topics for every week. The DFG subscription covers the years 1843 - 2006 only, but currently full text access has been granted to the complete historical archive.
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Journal Collection • Book Collection
Emerald Archive references full text articles from nearly 400 journals and more than 1,100 books published by Emerald until 2021. Add-on content, such as case studies, interviews, and reviews, is available. The major amount of the content originates from the field of economics. In addition, library science and engineering are covered.
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Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
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Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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Reference Database
This historic journal index enables the simultaneous search in millions of citations for articles published in the arts, humanities and social sciences, across more than 300 years. It enables researchers quickly and comprehensively to identify articles relevant to their field of study and reduces what could take years of research to a matter of minutes. Journals indexed span 37 key subject areas and multiple languages.
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Journal Collection
SAGE Journals Online provides access to more than 1000 journals with a coverage spanning the humanities, social sciences, and science, technology, and medicine. Max Planck researchers have full text access to a multidisciplinary selection of the full journal collection. In addition, the agreement covers article-processing charges for Max Planck authors in Gold Open Access journals and in hybrid titles in the SAGE Premier package. Further details are available on the MPDL website.