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Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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Reference Database
The Online Contents service of the Special Subject Collection Political Science and Peace Research is part of the Online Contents database. It offers access to tables of contents of more than 870 journals relevant for study and research. New journals were added until December 2013 by the Special Subject Collection. Thus the database contains approximately 1.478,600 records of journal articles and reviews.
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Book Collection • Journal Collection
Walter De Gruyter publishes a wide variety of content covering humanities, medicine, the sciences and law. The "De Gruyter Online" platform provides access to title information and the electronic content for De Gruyter journals and books under one roof. Users from the MPG have access to following products: * De Gruyter Journals and Yearbooks - current content of selected serial titles available on the platform (last 13 volumes) * De Gruyter Journal Archive - backfile content of 150 titles * De Gruyter Online / Research Now E-Journal Archive - about 50 journals focusing on research in economics, formerly published by Berkeley Electronic Press until 2022 * De Gruyter eBooks - a collection of purchased e-books which is continuously extended by single e-book acquisitions by MPG libraries