The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.

Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.

The database Russian Library and Information Sciences comprises professional journals from the fields of library science and bibliography as well as archives and museums. Adressing librarians, bibliographers and information specialists, the publications deal with various topics, e.g. the operation of libraries and archives, bibliographic standards and digitization in librarianship. Besides current titles from Russia and Ukraine, the collection also contains the archives of discontinued journals from the information and library sector.

The Russian national bibliography is going back to 1998 and consists of 8 series: * Knigi Rossii (formerly Knizhnaia letopis’): Russian book publications. * Statii iz rossiiskikh gazet (formerly Letopis’ gazetnykh statei): Bibliographic entries on documentary materials, articles, and works of fiction from every major newspaper in Russia. * Statii iz rossiiskikh zhurnalov (formerly Letopis’ zhurnal’nykh statei): The complete index to Russian journals. * Retsenzii iz rossiiskikh izdanii (formerly Letopis’ retsenzii): Book reviews (Russian and foreign) found in the central and regional Russian press. * Rossiiskie kartograficheskie izdaniia (formerly Kartograficheskaia letopis’): Bibliographic information for all cartography and maps produced in Russia. * Avtoreferaty dissertatsii (formerly Letopis’ avtoreferatov dissertatsii): Indexes all synopses of dissertations defended in research and educational establishments in the Russian Federation. * Rossiiskie notnye izdaniia (formerly Notnaia letopis’): General index to Russian music. * Rossiiskie izoizdaniia (formerly Letopis’ izoizdanii): Bibliographic index of albums, posters and reproductions published either separately or appearing in books, collected works and magazines.

SAGE Journals Online provides access to more than 1000 journals with a coverage spanning the humanities, social sciences, and science, technology, and medicine. Max Planck researchers have full text access to a multidisciplinary selection of the full journal collection. In addition, the agreement covers article-processing charges for Max Planck authors in Gold Open Access journals and in hybrid titles in the SAGE Premier package. Further details are available on the MPDL website.