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Book Collection • Fulltext Database
The collection licensed by the DFG comprises 1000 e-Books. In addition, access to 3,400 free electronic books from all subject areas is provided.
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Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
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Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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Reference Work
Oxford Handbooks Online is a collection of handbooks in 17 subject areas, bringing together the world's leading scholars to write review essays that evaluate the current thinking on a field or topic, and make an original argument about the future direction of the debate. For the first time, all Handbooks are available online as well is in print across the subject areas. Monthly updates introduce articles in advance of print publication and beyond the book, online-only content ensures the most current, authoritative coverage anywhere.
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Book Collection • Reference Work
The SpringerLink platform provides MPG staff with access to a huge collection of English and German eBooks from 2005 onwards, as well as the English and the German collection of the Springer Book Archive (1842-2004). In addition, the content of selected book series is available. Includes major reference works and dictionaries. Max Planck researchers who publish a monograph or edited volume with Springer Nature as an Open Access eBook receive a discount on the standard Book Publishing Charge. MPDL covers the costs remaining on a pro rata basis. Further details are available on the MPDL website.