1
Fulltext Database
Early American Imprints, Series I: Evans, 1639-1800 has been hailed as one of the most important collections ever produced on microform. The collection is based on the renowned American Bibliography by Charles Evans and enhanced by Roger Bristol's Supplement to Evans' American Bibliography. It serves as a foundation set for research involving early American history, literature, philosophy, religion, and more. Early American Imprints, Series I: Evans, 1639-1800 consists of more than 36,000 books, pamphlets, broadsides and other imprints. A common search interface for EAI I and EAI II is offered at: http://infoweb.newsbank.com/?db=EAIX.
2
Fulltext Database
Early American Imprints, Series II: Shaw/Shoemaker (1801-1819) is an essential complement to Early American Imprints, Series I: Evans (1639-1800) the definitive resource for researching 17th- and 18th-century America. The collection provides a comprehensive set of American books, pamphlets, broadsides and other imprints published in the early part of the 19th century. It is based on the noted -American Bibliography, 1801-1819- by Ralph R. Shaw and Richard H. Shoemaker and covers more than four million pages from over 36,000 items - including 1,000 catalogued new items unavailable in previous microform editions. A common search interface for EAI I and EAI II is offered at: http://infoweb.newsbank.com/?db=EAIX.
3
Book Collection • Fulltext Database
The collection licensed by the DFG comprises 1000 e-Books. In addition, access to 3,400 free electronic books from all subject areas is provided.
4
Fulltext Database
The Humanities & Social Sciences Collection is Informit’s core academic research collection. This multidisciplinary collection provides access to fresh perspectives in the arts, communication, education, history, linguistics, politics and more. It is dedicated to content from and about Australia, New Zealand, the Pacific and South East Asia, with articles by scholars worldwide.
5
Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
6
Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.