1
Journal Collection • Fulltext Database
The database contains full texts of 426 British popular science, art science and literary periodicals from between the 17th and the 20th century.
2
Book Collection • Fulltext Database
The collection licensed by the DFG comprises 1000 e-Books. In addition, access to 3,400 free electronic books from all subject areas is provided.
3
Fulltext Database
Humanities International Complete is a comprehensive database of humanities content, providing full text of hundreds of journals, books and other published sources from around the world. This database includes all data from American Humanities Index and Humanities International Index plus unique full text content, much of which is not found in other databases. Humanities International Complete is an invaluable resource for students, researchers, and educators interested in all aspects of the humanities, with worldwide content pertaining to literary, scholarly and creative thought. Humanities International Complete is an essential collection for comprehensive coverage of the humanities with full text content.
4
Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
5
Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
6
Journal Collection • Fulltext Database
Periodicals Archive Online is a major archive that makes the backfiles of scholarly periodicals in the arts, humanities and social sciences available electronically, providing access to the searchable full text of hundreds of titles. The database spans more than two centuries of content, 37 key subject areas, and multiple languages.