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|a Market Research & American Business, 1935-1965
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|f SUBSCRIPTION
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|b 1935-1965
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|a Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. ####The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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|a United States of America
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|a The Germany-wide access to this database is enabled by the advancement of the Deutsche Forschungsgemeinschaft (DFG) under the programme "Specialised Information Services" and organized by the Niedersächsische Staats- und Universitätsbibliothek Göttingen
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|a Advertising
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|a Cultural studies
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|a Fulltext Database
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|i https://www.nationallizenzen.de/nlproduct.2019-08-13.7245188296?productlist_utype=NLInstitution
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