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Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
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Reference Database
The KCI Korean Journal Database provides a comprehensive snapshot of the most influential regional content from researchers in South Korea. Using citation connections from the Web of Science™, regional work is framed within the broader context of global research. Created in collaboration with the National Research Foundation of Korea, this database covers articles from approximately 2,000 scholarly journals (over 1,500 new to the Web of Science).
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Reference Database
Library, Information Science & Technology Abstract (LISTA) indexes more than 690 periodicals, plus books, research reports and proceedings. Subject coverage includes librarianship, classification, cataloging, bibliometrics, online information retrieval, information management and more. Coverage in the database extends back as far as the mid-1960s.
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Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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Book Collection
MIT Press Direct is the content platform for publications owned by the MIT Press. The Press is one of the largest and distinguished university presses in the world and a leading publisher of books and journals at the intersection of science, technology, art, social science, and design. Within the Direct to Open (D2O) model Max Planck users have access to current ebooks from selected subject collections (published between 2022 and 2024), i.e. STEM collection, art and design collection, humanities and social sciences collection. The MPG subscription also covers the complete archive collection with more than 2,500 scholarly books spanning the publishing history of the MIT Press.
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MPG Library Catalog
The Library and Information Service (BIS) is the joint library for the Max-Planck-Institute for Meteorology (MPI-M) and five institutes of the Center for Earth System Science and Sustainability. The cooperation with some university institutes regarding the library exists since the foundation of the MPI-M in 1975.
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MPG Library Catalog
Gemeinsamer Katalog des Max-Planck-Instituts für Biogeochemie und des Max-Planck-Instituts für Chemische Ökologie, Jena.
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MPG Library Catalog
Die Campus-Bibliothek für Informatik und Mathematik ist die gemeinsame Bibliothek des Max-Planck-Instituts für Informatik Saarbrücken (MPI-INF), des Max-Planck-Instituts für Softwaresysteme Saarbrücken (MPI-SWS), des Deutschen Forschungszentrums für Künstliche Intelligenz GmbH (DFKI) und der Fachrichtungen Informatik und Mathematik der Universität des Saarlandes.
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Fulltext Database
The New York Times is an American newspaper based in New York City and founded in 1851. The NYT is ranked 18th in the world by circulation and 3rd in the United States. Nicknamed "The Gray Lady", the Times has long been regarded within the industry as a national newspaper of record. The MPG subscription covers full text access to all content, including articles from the archive and supplements (Sunday Review, The New York Times Book Review, The New York Times Magazine, and T: The New York Times Style Magazine).
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Book Collection • Reference Work
O'Reilly is an electronic reference library by providing access to technical content from leading publishers, including books, videos, proven learning paths, case studies, interactive tutorials and audio books. The learning platform gives access to the latest titles from O'Reilly and from Pearson's collection of imprints which include: Addison-Wesley Professional, Adobe Press, Cisco Press, Macromedia Press, New Riders, Peachpit Press, Prentice Hall PTR, Sun Microsystems Press, Que, and Sams. Microsoft Press titles are also available in O'Reilly.
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Reference Database • Fulltext Database
The OSF Preprints search combines records from various preprint repositories, including arXiv, bioRxiv, Cogprints, PeerJ, PsyArXiv, RePEc and SocArXiv.
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Reference Work
Oxford Handbooks Online is a collection of handbooks in 17 subject areas, bringing together the world's leading scholars to write review essays that evaluate the current thinking on a field or topic, and make an original argument about the future direction of the debate. For the first time, all Handbooks are available online as well is in print across the subject areas. Monthly updates introduce articles in advance of print publication and beyond the book, online-only content ensures the most current, authoritative coverage anywhere.
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Reference Database
This historic journal index enables the simultaneous search in millions of citations for articles published in the arts, humanities and social sciences, across more than 300 years. It enables researchers quickly and comprehensively to identify articles relevant to their field of study and reduces what could take years of research to a matter of minutes. Journals indexed span 37 key subject areas and multiple languages.
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Journal Collection
PLOS (Public Library of Science) is a nonprofit publisher and advocacy organization founded to accelerate progress in science and medicine by leading a transformation in research communication. PLOS entered the publishing arena in October 2003 with the launch of PLOS Biology, followed in October 2004 by PLOS Medicine. Today, it publishes a suite of influential Open Access journals across all areas of science and medicine. The Max Planck Society covers article-processing charges for Max Planck authors centrally. Further details are available on the MPDL website.
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Fulltext Database
Regional Business News provides comprehensive fulltext coverage for regional business publications. The database incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States. This database is updated on a daily basis.
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Fulltext Database
The database Russian Library and Information Sciences comprises professional journals from the fields of library science and bibliography as well as archives and museums. Adressing librarians, bibliographers and information specialists, the publications deal with various topics, e.g. the operation of libraries and archives, bibliographic standards and digitization in librarianship. Besides current titles from Russia and Ukraine, the collection also contains the archives of discontinued journals from the information and library sector.