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Book Collection • Journal Collection
Walter De Gruyter publishes a wide variety of content covering humanities, medicine, the sciences and law. The "De Gruyter Online" platform provides access to title information and the electronic content for De Gruyter journals and books under one roof. Users from the MPG have access to following products: * De Gruyter Journals and Yearbooks - current content of selected serial titles available on the platform (last 13 volumes) * De Gruyter Journal Archive - backfile content of 150 titles * De Gruyter Online / Research Now E-Journal - about 50 journals focusing on research in economics, formerly published by Berkeley Electronic Press * De Gruyter eBooks - a collection of purchased e-books which is continuously extended by single e-book acquisitions by MPG libraries
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Book Collection • Fulltext Database
The collection licensed by the DFG comprises 1000 e-Books. In addition, access to 3,400 free electronic books from all subject areas is provided.
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Fulltext Database
The Humanities & Social Sciences Collection is Informit’s core academic research collection. This multidisciplinary collection provides access to fresh perspectives in the arts, communication, education, history, linguistics, politics and more. It is dedicated to content from and about Australia, New Zealand, the Pacific and South East Asia, with articles by scholars worldwide.
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Fulltext Database
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. The documents range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
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Reference Database
The KCI Korean Journal Database provides a comprehensive snapshot of the most influential regional content from researchers in South Korea. Using citation connections from the Web of Science™, regional work is framed within the broader context of global research. Created in collaboration with the National Research Foundation of Korea, this database covers articles from approximately 2,000 scholarly journals (over 1,500 new to the Web of Science).
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Fulltext Database
Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.
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Reference Work
Oxford Handbooks Online is a collection of handbooks in 17 subject areas, bringing together the world's leading scholars to write review essays that evaluate the current thinking on a field or topic, and make an original argument about the future direction of the debate. For the first time, all Handbooks are available online as well is in print across the subject areas. Monthly updates introduce articles in advance of print publication and beyond the book, online-only content ensures the most current, authoritative coverage anywhere.
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Reference Database
This historic journal index enables the simultaneous search in millions of citations for articles published in the arts, humanities and social sciences, across more than 300 years. It enables researchers quickly and comprehensively to identify articles relevant to their field of study and reduces what could take years of research to a matter of minutes. Journals indexed span 37 key subject areas and multiple languages.